Description

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

Tags
  • Marketing
  • Cultural
  • Popular Culture
  • Consumer Behavior
  • Behavioral Sciences
  • International
  • Workplace

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